"Credibility" vs. "etiquette": keep in mind the reader's point of view

I'm working on an article for Tech Republic that discusses the posting of items on forums or chat sessions. My original title was going to deal with "etiquette when posting online."

I thought about that title, and then said to myself, "Who is ever going to read an article with that title?" Is that a dull and boring topic, or what?

Then I thought some more, and said to myself, "how can I make the title more attractive?" I thought even more, and said, "Well, if people fail to follow my advice, they could end up sounding less persuasive, or more foolish."

Therefore, what about a title such as "How to protect and enhance your credibility when posting to discussion groups"? Isn't that a better title? It conveys a more concrete benefit to the reader, right? Keep this thought in mind in your own writing and presentations, i.e. try to stress how your material benefits the reader.

"Credibility" vs. "etiquette": keep in mind the reader's point of view

I'm working on an article for Tech Republic that discusses the posting of items on forums or chat sessions. My original title was going to deal with "etiquette when posting online."

I thought about that title, and then said to myself, "Who is ever going to read an article with that title?" Is that a dull and boring topic, or what?

Then I thought some more, and said to myself, "how can I make the title more attractive?" I thought even more, and said, "Well, if people fail to follow my advice, they could end up sounding less persuasive, or more foolish."

Therefore, what about a title such as "How to protect and enhance your credibility when posting to discussion groups"? Isn't that a better title? It conveys a more concrete benefit to the reader, right? Keep this thought in mind in your own writing and presentations, i.e. try to stress how your material benefits the reader.

Leaving a trail?

Never write if you can speak; never speak if you can nod; never nod if you can wink.

According to to Wikipedia, the above quote is attributable to Massachusetts politician Martin Lomasney, regarding the importance of discretion.

Think about Mr. Lomasney's statement the next time you write an e-mail. In a previous post, I referenced my article on legal terms for IT professionals, and one of those terms was e-discovery. If your company is involved in a lawsuit, the other side will be asking for documents your company has, including e-mail. So, be careful what you put down electronically.

I thought of this point just the other day, when I received an e-mail from someone at a client company. I had visited this company and done a presentation for them. The person who e-mailed me thanked me for that work, but said there were additional management and organizational issues that existed, and that it would be good for me to return and do additional work. The person then requested that I not associate that person's name with the person's comments if and when I talked to leadership in that company.

I'm certainly fine with that request, and would keep that confidence. I was surprised, though, that this person, in sending me the e-mail, used the address and e-mail system of the company itself. I would never betray the confidence or anonymity of the person, but that person actually potentially did, by using the company system. Not to be paranoid, but once that information goes through the company mail servers, there's a chance someone technically able could view it.

Had I been this person, I would have done the following alternatives:
- used a private e-mail (e.g. gmail, Yahoo, Hotmail), and then from a non-company computer e.g. home, or Internet cafe or library computer, and preferably where no sign in or electronic login is needed
- used alternate content, such as "Calvin, could you call me, because I wanted to discuss something?" (then given a home or non-company cell phone number)

Of course, these alternatives aren't foolproof, but they do offer more privacy than what the person actually did.

Always think about what you're putting down, and about who could be looking at it.

Leaving a trail?

Never write if you can speak; never speak if you can nod; never nod if you can wink.

According to to Wikipedia, the above quote is attributable to Massachusetts politician Martin Lomasney, regarding the importance of discretion.

Think about Mr. Lomasney's statement the next time you write an e-mail. In a previous post, I referenced my article on legal terms for IT professionals, and one of those terms was e-discovery. If your company is involved in a lawsuit, the other side will be asking for documents your company has, including e-mail. So, be careful what you put down electronically.

I thought of this point just the other day, when I received an e-mail from someone at a client company. I had visited this company and done a presentation for them. The person who e-mailed me thanked me for that work, but said there were additional management and organizational issues that existed, and that it would be good for me to return and do additional work. The person then requested that I not associate that person's name with the person's comments if and when I talked to leadership in that company.

I'm certainly fine with that request, and would keep that confidence. I was surprised, though, that this person, in sending me the e-mail, used the address and e-mail system of the company itself. I would never betray the confidence or anonymity of the person, but that person actually potentially did, by using the company system. Not to be paranoid, but once that information goes through the company mail servers, there's a chance someone technically able could view it.

Had I been this person, I would have done the following alternatives:
- used a private e-mail (e.g. gmail, Yahoo, Hotmail), and then from a non-company computer e.g. home, or Internet cafe or library computer, and preferably where no sign in or electronic login is needed
- used alternate content, such as "Calvin, could you call me, because I wanted to discuss something?" (then given a home or non-company cell phone number)

Of course, these alternatives aren't foolproof, but they do offer more privacy than what the person actually did.

Always think about what you're putting down, and about who could be looking at it.