"Credibility" vs. "etiquette": keep in mind the reader's point of view

I'm working on an article for Tech Republic that discusses the posting of items on forums or chat sessions. My original title was going to deal with "etiquette when posting online."

I thought about that title, and then said to myself, "Who is ever going to read an article with that title?" Is that a dull and boring topic, or what?

Then I thought some more, and said to myself, "how can I make the title more attractive?" I thought even more, and said, "Well, if people fail to follow my advice, they could end up sounding less persuasive, or more foolish."

Therefore, what about a title such as "How to protect and enhance your credibility when posting to discussion groups"? Isn't that a better title? It conveys a more concrete benefit to the reader, right? Keep this thought in mind in your own writing and presentations, i.e. try to stress how your material benefits the reader.